“GENDER GAME” IN BEINJING 2008: REPRESENTATION OF FEMININITIES AND MASCULINITIES (RE)PRODUCED BY TERRA WEBSITE

Authors

  • Johanna Coelho Von Mühlen ESEF - UFRGS
  • Silvana Vilodre Goellner ESEF - UFRGS

Keywords:

Cultural Studies, media, gender, Olympic Games.

Abstract

Based on the post-structuralism perspective, more speci?cally, on the theoretical ?eld of Gender Studies and Cultural Studies, the purpose of this article is to analyse the gender representations that were produced and reproduced by Terra website about athletes that participated in the Beijing Olympic Games. All text and images published in the sections “Last News” and “Photos” during the seventeen days of the competition were collected. The empirical sources consisted of sports news and images and was analysed using the Foucalt´s analyses of discourse. Based on the analysis, it was possible to realize that Terra website has shown different masculinities and femininities which generated a “gender game” in which different ways of being an athlete were represented.

Author Biographies

Johanna Coelho Von Mühlen, ESEF - UFRGS

Doutoranda do PPG em Ciências do Movimento Humano da Escola de Educação Física da Universidade Federal do Rio Grande do Sul (ESEF- UFRGS), Membro do Grupo de Estudos sobre Cultura e Corpo (GRECCO) e do Centro de Memória do Esporte (CEME).

Silvana Vilodre Goellner, ESEF - UFRGS

Doutora em Educação Física pela UNICAMP, Professora Departamento de Educação Física da UFRGS. Coordenadora do Centro de Memória do Esporte. Pesquisadora Produtividade Pesquisa CNPq.

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Published

2011-08-16

Issue

Vol. 34 No. 1 (2012)

Section

Artigos Originais