MEDIA AND THE IDOL RONALDO: ANALYZING ARTICLES OF FOLHA ONLINE (2002-2009)

Authors

  • Everton Albuquerque Cavalcanti UFPR
  • André Mendes Capraro UFPR

Keywords:

The media, Ronaldo idol, folha online, soccer.

Abstract

Globalization has brought the information to several sites, enabling the display of the image of sports heroes around the globe. Sport has been considered fertile ground for the formation of idols. Therefore, it is necessary to understand the sociocultural issue: the interdependent relationship of the idol with the press and fans. The aim of this study is to investigate how the media portrays the image of the idol Ronaldo and how it expresses itself in the ideal of the fans. The main conclusion was that the media portrays the image of Ronaldo in accordance with the events of his personal life and sports. Namely, when the phase is positive, the athlete is featured as an example to be followed. However, when the phase is negative, it is open to criticism.

Author Biographies

Everton Albuquerque Cavalcanti, UFPR

Mestre em Educação Física pela Universidade Federal do Paraná e membro do núcleo de estudos futebol e sociedade da UFPR.

André Mendes Capraro, UFPR

Doutor em História pela Universidade Federal do Paraná, professor adjunto III do Departamento de Educação Física da UFPR e membro do núcleo de estudos futebol e sociedade da UFPR.

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Published

2013-05-08

Issue

Vol. 35 No. 3 (2013)

Section

Artigos Originais