FOOTBALL AS A BUSINESS: ONE FINANCIAL COMPARISON WITH OTHER SEGMENT

Abstract

Football is considered a big business since the beginning of the last century. Although many authors try to define this statement, the present study demonstrated an interest in investigating it through another perspective, aiming to compare the largest sports clubs with leading companies in other business sectors using financial data. Initially, it was adopted as the method literature review of secondary sources. Subsequently, steps were conducted empirical-analytic techniques through collection, processing and analysis of data, with comparisons between the values found. Football presented itself as a big business because the values of revenues, but when compared to Brand Value, market Value and Revenues with leading companies, the research showed that as a result the vast economic gap between the football clubs and largest companies in Brazil and the world, exposing thereby the eco- nomic small portion that represents this sport in relation to biggest organizations worldwide.